Their first drop, your peace of mind.
Everything you need to collect and store your first nutrient-rich breast milk.
Developed in collaboration with lactation consultants, this kit includes the education and resources expecting and newly postpartum mums needs to safely collect and store their first nutrient-rich breast milk.
It’s an easy way to ensure peace of mind and prepare for baby’s arrival – no matter what the first few days look like. In addition to thoughtfully designed supplies, it also includes a step-by-step guide to help moms confidently collect and store colostrum.
In partnership with Willow. Elvie and Willow are pioneers of female-first technology. United in our commitment to provide women with a higher level of care.
Key Features
- Comfortably & easily catch hand-expressed colostrum with our tapered beaker
- Safely store in fridge or freezer in your choice of syringe size. Labels included.
- Education on Why, When, and How to collect, store, and feed colostrum
- Made without BPA
What To Know
- Created in partnership with lactation experts.
- For use starting prenatally at 37 weeks through early postpartum.
- Always consult with your GP before collecting colostrum.
What's In The Box
- 1 collection cup
- 20 pre-sterile & individually packaged storage syringes (1ml and 5ml)
- 22 labels
- Storage boxes for the fridge or freezer
- Colostrum Collection 101 Guide
In Partnership: Elvie x Willow
In 2026, Elvie and Willow became sister brands, bringing mums and women the products that make their lives easier, more comfortable, and more convenient. Because it’s about time.
Frequently Asked Questions
What is colostrum?
Colostrum is the first, most concentrated form of breast milk, commonly referred to as “liquid gold.” It is rich in antibodies and immune factors that help protect your baby. Your body may begin producing colostrum as early as 12–18 weeks in pregnancy and will continue to make it until your milk transitions 3–5 days after birth.
Why would I collect colostrum?
One of the most helpful reasons to collect colostrum is to be prepared with feeding options in the first few days, regardless of what happens. It can be especially beneficial for moms who:
- Have gestational diabetes
- Are carrying twins or multiples
- Have pregnancy-induced hypertension
- Have a baby who is not effectively latching
- Have a baby who spends time in a special care unit
By collecting colostrum prenatally and freezing it, parents can ensure that, regardless of what happens in the first few days, there is plenty of “liquid gold” to supplement until breastfeeding or pumping can resume.
When can I start collecting colostrum?
Anyone with an otherwise uncomplicated pregnancy can benefit from collecting colostrum at or after 37 weeks gestation and post-birth before your transitional milk comes in. Always talk to your provider before you begin and only hand-express colostrum.
How often should I collect colostrum?
If you collect prenatally at 37 weeks, it's recommended to practice once a day until your baby arrives. Do not express more than three times in 24 hours.
How much colostrum will my baby need?
Colostrum packs a major nutritional punch for your baby, as a small amount will contain all the nourishment, fat, and immune factors your baby needs in the first several days of their life. For example, in the first 24 hours of your baby’s life, they may receive about 15ml total (about half an ounce) of colostrum.
Why does this product say Willow if I bought it from Elvie?
Great question! Exciting news: Willow and Elvie have officially joined forces to bring more mums the game-changing innovation they deserve 🤝 As a result, outside of the US, you may see some of our products are labelled as Elvie in Partnership with Willow.